Creativity + Innovation = Success

Creativity is thinking up new things. Innovation is doing new things."
- Theodore Levitt

The combination of CREATIVITY and INNOVATION, is indeed the combination of originality, divergent thinking and risk taking.

Whenever we have new ideas, we should visually represent them in sketch drawings to better conceptualize them, and last but not least, we need to evaluate if they are possible, viable, needed and desirable by our TARGET MARKET.