Developing a CUSTOMER-FOCUSED Culture

With the fast increase of market competition , and accelerated innovation, the  understanding and caring for our customers is today more important than ever.

Developing a customer-focused culture is a business opportunity that should not be overlooked. A WIN-WIN relationship with our customers is crucial for sustaining, and growing our business. It creates an environment of TRUST, which is a must for our success!

Walt Disney said: “Do what you do so well that they will want to see it again and bring their friends.” 

Happy customers who get their issues resolved tell other people about their positive experience. It is often our consistent attitudes that can make our customers feel that they are our partners.

The consistency on these basic attitudes make our customers feel more valued, trusted, and part of our business. In my opinion, these are the key ones:  

• Always communicating with them proactively, and effectively.

• Always demonstrating genuine attention to their recommendations, and feedback regarding their needs, concerns, and frustrations.

• Always thanking them for their contributions and support.

                     

Last but not least... We should remember that our customers are PEOPLE too!