Abraham Maslow's theory of human motivation is over 70 years old. However, Maslow's theory continues to have a strong influence on the world of business. Managers use Maslow's hierarchy to identify the needs of their staff and help them feel fulfilled.
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Maslow's hierarchy:
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Business examples:
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| Step 5 - Self-actualisation |
Opportunities for creativity, career and personal growth, |
| Step 4 - Esteem needs |
Recognition of achievements |
| Step 3 - Social needs |
Good team atmosphere with supervision, direct reports,and peers |
| Step 2 - Safety needs |
Safe working conditions, job security |
| Step 1 - Physiological needs |
Salary/benefits, working environment, work/life balance |
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