Fortune Cookie

“Strategy is about shaping the future. Part of thinking like a strategist is learning to recognize unplanned opportunities and reacting."

 "Estratégia é modelar o futuro. Em parte, pensar como um estrategista é apreder a reconhecer oportunidades não planejadas e reagir."

- Max McKeown (born in London, October, 1969) is an English writer, management consultant, and researcher specialized in innovation strategy, leadership and culture.