Where is the “BOX”?

We frequently interchange the concepts of creativity and innovation. The combination of creativity and innovation is indeed the combination of originality, divergent thinking and risk taking.

Theodore Levitt presented a great definition: “Creativity is thinking up new things. Innovation is doing new things."

Albert Einstein said: “Creativity is intelligence having fun.”… and also said "The mind that opens to a new idea never returns to its original size."

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