More Creativity & Innovation for Success

“Creativity is thinking up new things. Innovation is doing new things."
- Theodore Levitt (1925-2006). He was an American economist and professor at Harvard Business School. 

More effective processes, products, services that are desirable, possible and viable to be developed and implemented, are key elements in nowadays highly competitive business environment.

The combination of CREATIVITY and INNOVATION, is indeed the combination of originality, divergent thinking and risk taking.

How can we materialize our creative thoughts?

- Whenever we get new ideas, we should find a way to represent these new ideas in schemes, drawings, sketches, as a resource to better conceptualize them. Next we need to evaluate if they are possible, viable, needed and desirable by our target market.