Generational Themes Focus 💫

 

In November I got to know about the bstory Movement (www.bstory.com.br).

Bstory is a reputational and communicational hub in favor of the appreciation of the 50+ generation, generational diversity and longevity.

According to Paulo José Marinho - founding partner of bstory, their great challenge now is to raise resources that allow sustainability to the various initiatives they have, disseminating and to promoting the debate of these causes, supporting companies and organizations on how to insert and take care of generational themes internally.