2010 World Innovation Forum
The World Innovation Forum was organized by HSM (http://us.hsmglobal.com/), and took place in the Nokia Theatre (New York) on June 8-9, 2010.
The world's greatest thought leaders in the field convene at this event to provide actionable insights into the central issues at the heart of innovation today -- Marketing, Web 2.0, Health Care, Social Media, Design, Technology, Education, Green.
Among those speakers, MICHAEL PORTER * probably garners much of the attention from the business community for his keen thinking about strategy and global competitiveness. At the World Innovation Forum, he shared his perspectives on what he knows best:
The world's greatest thought leaders in the field convene at this event to provide actionable insights into the central issues at the heart of innovation today -- Marketing, Web 2.0, Health Care, Social Media, Design, Technology, Education, Green.
Among those speakers, MICHAEL PORTER * probably garners much of the attention from the business community for his keen thinking about strategy and global competitiveness. At the World Innovation Forum, he shared his perspectives on what he knows best:
.
What is strategy? "It's a complete and unique value proposition for a specific set of customers that distinguishes you from your competitors. You need renewed clarity of the fundamental purpose of your company and what makes you different."
What is strategy? "It's a complete and unique value proposition for a specific set of customers that distinguishes you from your competitors. You need renewed clarity of the fundamental purpose of your company and what makes you different."
.
What is innovation? "Non-incremental improvements in productivity, in the value chain or the product itself. Incremental improvement is something that can be done in predictable process. Innovation is something where you see a new combination or go in a different direction. The failures of innovation are that you can do something but it is not valuable, or you can do it but it is not affordable."
.
What is innovation? "Non-incremental improvements in productivity, in the value chain or the product itself. Incremental improvement is something that can be done in predictable process. Innovation is something where you see a new combination or go in a different direction. The failures of innovation are that you can do something but it is not valuable, or you can do it but it is not affordable."
.
* MICHAEL PORTER is considered the world's greatest authority on competitive strategy and international competitiveness. He is a Harvard Business School Professor and currently heads the Institute for Strategy and Competitiveness. He is the author of 18 books and 125 articles, receiving six McKinsey Awards for the best Harvard Business Review article of the year.
.
TRADUÇÃO: O Fórum Global da Inovação foi organizado pela HSM, e aconteceu en New York no Teatro Nokia nos dias 8 e 9 de junho de 2010.Os melhores palestrantes do mundo neste tema, estiveram reunidos neste evento para apresentar seus pensamentos sobre inovação na atualidade, nos temas: Marketing, web 2.0, saúde, mídia social, design,tecnologia, educação e verde (ecologia).
.
Dentre os palestrantes, MICHAEL PORTER, foi o que provavelmente atraiu mais a atenção dos empresários pelos seus pensamentos sobre estratégia e competitividade global. Neste fórum ele apresentou suas perspectivas sobre o que mais conhece:
.
O que é estratégia? "É uma proposição de valor completa e única, para um grupo específico de clientes, que distinguem você de outros competidores. Você precisa de uma renovada clareza do propósito fundamental de sua empresa, e o que faz ela ser diferente."
.
O que é inovação? "São melhorias não incrementais de produtividade, na grade de valores ou no produto. A melhoria incremental é algo que pode ser feita em um processo previzível. Inovação é quando você vê em algo uma nova combinação, ou vai numa direção diferente. Os fracassos em inovação acontecem quando você pode fazer algo mas isto não é valorizado, ou quando você pode fazer algo mas não pode pagar."
Comments